Many business owners and marketers are now embracing the idea of social media marketing, especially in this age where our fingers are always busy with our phones at almost any given time. There are many social media platforms available, Twitter, in particular, draw the interests of many when it comes to marketing and reaching out to potential customers. Later in this article, we shall be discussing Twitter marketing tips and how they play a major role in helping marketers hit their desired goals.
Twitter marketing, just as the name implies, involves the use of Twitter marketing tips, tools, and strategies on Twitter to reach out to the millions of people on the network. Twitter is a very large network of over 350 million active users, leveraging on this population. There’s more than enough reasons to learn some of these Twitter marketing tips in order to help marketers make the most of their sales both online and traditionally.
Twitter Marketing Tips
Now that we have an idea of what Twitter marketing is, let’s take a look at some of these Twitter marketing tips to help build your brand and business on Twitter:
- Use targeted keywords in your ads
The use of targeted keywords helps you to actively engage users by the phrases and words you’ve used on your posts that people already searched for on the platform. Through this, you’ll be able to reach out to your target audience at the exact time your business and content is most relevant to them.
- Incorporate hashtags in your tweets
The use of hashtags in your tweets is a very good way to be influential on Twitter. When using hashtags, there are few things to look out for. Some of these include creating hashtags that are relevant to your business and target audience to help locate your content easily, creating hashtags that are relevant to groups and campaigns you’re running. It’s also important to apply moderation as too many hashtags may make your tweets look too spammy, which wouldn’t be so pleasing to customers.
- Create a Twitter campaign
Creating a Twitter campaign is a very good way to reach your target audience, generate more leads and drive in more traffic to your website. Twitter campaigns also play a major role in increasing your brand awareness and your general influence on Twitter. Making research about your competitors, choosing the kind of content you want to create and how to share and promote your contents are important factors to consider when creating your Twitter campaign.
- Creating a strong profile bio
Just as the saying goes, “ first impression matters “, your Twitter bio is the first thing profile visitors will read about your brand or company. Your Twitter bio should explain briefly, what any visitor or potential customer should expect from your company. You have up to 160 characters to be constrictive with.
Finally, one very important that will help you in marketing is the ability to actively engage your followers on Twitter. Learning to interact with your audience creates a solid relationship with them and fosters a sense of loyalty to your business which keeps them coming back to you for more.