Twitter Marketing – Whether local or international news, businesses, brands, pop-culture, Twitter is a very powerful social networking platform where people can find the latest information on virtually any topic, needless to say, Twitter can also be utilized as a very effective and productive tool for marketing, considering the fact that it is one of the most used social media platform of our generation with its average of over 300 million active users on a monthly basis.
Twitter marketing simply involves the use of twitter and its contents to advertise and make sales for different brands and businesses. Information moves very fast on Twitter, and as such, it’s usually very easy to get your business or brand out there to the desired customers and to achieve the desired objective. Twitter marketing is an important business skill every entrepreneur should have and utilize to the best of their advantage.
As a business owner, there are a good number of benefits you get using Twitter marketing, some of these include generating more leads, increasing your business or brand awareness, actively engage your customers and followers and also to boost conversions. These sound intriguing right, shortly in this article, we shall be highlighting some points that make Twitter unique and few tips to help you use twitter marketing for business.
Twitter Marketing | What Makes Twitter Unique for Business?
You may be wondering what exactly about Twitter makes it a good alternative for marketing, below are some reasons you’ll find second to none. Twitter :
- Is free and easy to use, even for starters.
- Helps you get your business or brand products out there in a matter of seconds.
- Serves as a means to help you provide quick customer service and support.
- Twitter helps you expand your leads to millions of users.
Moreover, Twitter also comes with a search engine that helps you as a business owner to make quick searches about your competitors and to help you understand the business strategies they’re employing, putting you a step or two ahead of them.
Twitter Marketing| How to use Twitter for Business
Now that we have an idea of what Twitter marketing is and what makes it unique for marketing, let’s now see some of these tips to employ for twitter marketing :
- Customize your brand
This is usually the first step, you want your company to be unique, such that it will be easily recognized by potential clients. Your twitter profile should speak volumes about your craft, logo, color, and other important features.
- Create Twitter lists
This, of course, has its own benefit; Twitter list is a prioritized group of Twitter accounts, carefully selected by users in specific categories. You may limit your lists to target audience business competitors and business inspiration so that you can easily review their posts and interactions.
- Advertise on Twitter
Advertisement is a great way to get your content to reach your target audience. The importance of advertising through Twitter is that it’ll help your tweets and posts to be discovered easily by thousands, this way, increasing your influence and promoting your brand.
- Drive traffic to your website
This is helpful particularly to entrepreneurs who own their websites; adding your website to your bio in your profile, adding links that lead directly to your website in your tweets play a very important role in driving traffic to your website, which is always good for business.
These are just a few tips, compared to what you’ll learn personally, gradually with time experience, and before you know it, you’ll start increasing in number and meeting your desired business targets.