software manager on social media – As a social media manager, how do you keep up with all your social media managing tasks?
From drafting, creating, posting content to reporting and analytics, it can get really overwhelming to think of all the jobs social media managers have to do every day.
However, there are a lot of awesome social media management services available to help. These tools or software can help to streamline your workflows, help you save time and ensure that your content reaches your target audience at the right time.
But then, how do you come about which tool to make use of?
With a large number of social media management software out there, we thought it nice to talk about some of the popular ones to help make an informed decision on which tool to pick.
Table of Contents
With These Social Media Managing Tools, You Can’t Go Wrong?
Buffer is a streamlined, intuitive social media management tool trusted by a lot of businesses, brands, agencies, and individuals to aid bring about meaningful engagement and results on social media.
They have suite of products for publishing, analytics, engagement, and team collaboration. their products are carefully designed and highly refined in order to make social media managers and teams work more efficiently and effectively.
Pricing: Forever free plan, $15, $99, $199, and $399 per month (with a 14-day free trial)
Uniqueness: An interface that is clean, highly intuitive, user friendly, and a timely customer support service.
Hootsuite is arguably the biggest social media management tool out there, since it is used by over 14 million people all over the world and more than 900 of the Fortune 1000 companies.
It has an all-in-one platform that allows social media managers to curate, schedule content, measure your social ROI, run social media ads, etc.
Pricing: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
Uniqueness: It provides a comprehensive platform, where you can monitor multiple accounts and keywords, connect with over thirty-five (35) social media networks, and do a batch schedule of social media posts.
3. Sprout Social
Just like Hootsuite, Sprout Social combines a lot of social media tools one platform — from social media monitoring to scheduling, to reporting.
They are one of the social media management tools that provides CRM features. Having a complete profile of your customers will help you serve them much better and build stronger relationships with them.
Pricing: $99, $149, and $249 per user per month (with a 30-day free trial)
Uniqueness: Sprout Social has amazing reports. A lot of social media managers find the reports so useful and beautiful that they would just download and send them to their managers or clients unedited.
4. Agora Pulse
Agora Pulse, just like the social media management tools aforementioned, it is also an all-in-one social media platform with scheduling, responding, and reporting features.
Pricing: $49, $99, $199, and $299 per month (with a 14-day free trial)
Uniqueness: Agora Pulse has unique features such as competitor analysis and Facebook contest apps that are very affordable.
This social media management tool was built specially for agencies with several clients. Asides the features that most social media management tools provide, Sendible allows dashboard customization which enables you attract new clients.
Pricing: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)
Uniqueness: Sendible has integrations such as the Canva graphics editor, a royalty-free image search, and YouTube search as well. It also does automation which saves time on repetitive tasks.
Post Planner helps social media marketers with 3 key tasks: discover high-quality content, plan the perfect publishing calendar, and publish consistently. It not only curates and rates content suggestions but also allows you create a content-type-based schedule.
Pricing: $3, $11, $24, $59, $129, $299 per month, and enterprise pricing
Uniqueness: Post Planner makes it super easy to find content (with its find tool) that helps to engage people.
Also, instead of only picking your time slots in your schedule (to form a sharing plan), it also allows you to select the content type for each time slot and it will help you fill the slots with the chosen content accordingly. (It also allows you to schedule posts outside of this plan.)
Quite different from other social media management tools, Later focuses primarily on Instagram (though you can also connect Facebook, Twitter, and Pinterest).
Pricing: $9, $19, $29, $49 per month, and enterprise pricing
Uniqueness: Later has a visual content calendar, social media managers can easily drag-and-drop images to schedule them. It comes with a free link tool that you can use on your brand’s Instagram profile to link to various websites, blog posts, or a shoppable Instagram feed.
This is a social media management tool for Instagram and Pinterest. Asides helping you monitor conversations, schedule posts, and measure results, It provides recommendations for improving your Instagram and Pinterest performance.
Pricing: Free trial with limited features, $9.99, $799.99 per month, and enterprise pricing
Uniqueness: Built specifically for Instagram and Pinterest marketers, as it offer a wide range of features that are specific to these visual platforms.
Last but not the least, Edgar takes quite a different approach to social media sharing. The idea here is that you just need to create a library of content with different categories and then add time slots with a unique category (or a random category). Edgar will then fill up those time slots with the content saved in your library.
Pricing: $49/month (with a 30-day money-back guarantee)
Uniqueness: Edgar automates social media post creation and scheduling in a smart way. Instead of just posting your posts several times, it helps you recycles your library of content.