Business Facebook Page- Every business struggles to maximize their profit at all cost. It can be achieved through any process that reduces cost as well as enhancing productivity. However, due to the advent of social media marketing, it has taken a new turn. With a social media platform such as Facebook, your customers’ satisfaction would be well focused which helps in identifying their needs as well as boosting the growth of your business.
The Business Facebook Page is a classic layout where you get to know the pace at which your business is growing, a number of people visiting your website through your page, kind of reviews your customer’s post, how your fans interact with your page and so much more. With this knowledge, your business gets to have a strong edge in the marketing world.
Understanding Facebook Business Page
Facebook business page is an integrated feature on Facebook that enables its admin to promote its business, create events, post content relating to its products and services and lots more. It is somehow similar to your Facebook profile other than the fact that it is meant for business. On your business page, you can update your customers on your latest products, offers, deals and also discount.
The Facebook business page facilitates a smooth interaction between you and your customers thereby building a strong relationship amongst you. Moreover, it creates analysis on likes, clicks to your site, reviews, and so much more. This helps in knowing the pace at which your business is growing.
If you do not know; creating a Facebook business page is free and uncomplicated. Despite that fact, lots of features are being integrated into the platform that helps in marketing and expanding one’s business. Features like Page Insight gives details on the number of likes, clicks, etc. thus, providing you the knowledge on the traffic you get on your business website.
Don’t also forget the ‘activity’ feature which helps in managing your notifications, scheduled post and lots more. Besides, any update you get to post on your page, Facebook notifies your fans of it. In so doing, minimizing the cost of publicizing your products and services. In addition, the platform also provides you with what is known as the ‘Facebook Analytics’ that lets you know how your audience relates to your content.
How to Set Up a Facebook Business Page
There are lots of things you can do on the Facebook business page such as offering giveaways, contests as well as creating and advertising events. Setting up a Facebook business page is not difficult, it’s just like creating a Facebook account. With the steps below, I don’t think you don’t need any assistance from anyone in setting up your Facebook business page:
- Go to https://www.facbook.com/business on your browser
- Click on create a page
- select the category of which your business falls in
- Click on Get Started
- Upload cover photo and profile pic that best relates with your business
- Write a brief description of your business and save it
- Click on Create a Username for Your Page
- Input your business name and click OK
- Fill your About section
- Click on save changes.
You can start posting content on your page, inviting family and friends to your page and so much more. You can also create events, contests, etc. inviting your fans, customers and other users so as to get them more engaged in your business.