Acast Just Purchased New York Times-Backed Podcast Company RadioPublic – Acast has decided to be part of the leading companies with podcasting and has decided to boost it reach through a major acquisition of its own. The company has purchased the New York Times-backed podcast technology start-up RadioPublic for an undisclosed amount.
The deal contains an agreement that Acast will get get its hands on RadioPublic’s listener discovery platform, created to assist podcasters identify and connect with new fans, and its experience management team which has been instrumental in the rise of the medium. Co-founders Chris Quamme Rhoden (CTO) and Matt MacDonald who assisted in developing the first generation of apps for This American Life and WNYC, are both making the transition to the Acast fold.
The Sweden-based company intends to scale up RadioPublic in a bid to increase its audience and revenue. Acast already hosts 20,000 podcast feeds and partnered with Patreon to offer patron-only podcasts across major platforms.
Spotify has been leading the charge by snapping up popular media company, but this deal is the latest we’ve seen in a long line of acquisitions steered by music streamers. Meanwhile, Amazon stroke back by acquiring podcast maker Wondery in December. And industry stalwart Apple is allegedly working on a podcast subscription plan as part of its services.