Twitter social media marketing – A lot of companies and brands are beginning to embrace the relevance of social media marketing in the business world today.
As it stands, the social media is the fastest place to convey information that’ll get to a lot of people in no time, leverage on this and on the number of people that visit these media platforms on a daily basis.
There’s no better place to create awareness about your business than using this media, which is why in today’s article, we shall be discussing Twitter social media marketing; one of the best social media platforms to build up your brand.
Twitter social media marketing is a marketing strategy that involves the publishing and distribution of your content to your customers, buyers and audience through Twitter as a social medium.
Today, no big business or establishment is complete without its Twitter account as it provides ground to reach out to more people, generate more leads and increase traffic to their website or their local stores.
In the next section, we shall be looking at some of the features that stands Twitter out when it comes to social media marketing.
Twitter social marketing | unique features of Twitter
Twitter is a suitable platform for marketing for a good number of reasons, which can be attributed to the following features :
- Twitter is free, no subscription needed, all you need is just a Twitter account to get started.
- Sharing and promoting your brand and content on twitter is fast and not difficult.
- Twitter expands your brand to an even more wider audience.
- Twitter has a search engine incorporated in it to help you search for your competitors and know what business strategies they’re adopting.
- Provides a platform for you to engage your followers, customers and audiences in conversations, share updates about your company, and by so doing, fostering a good relationship between you and your customers.
With that being said, we can see that there are more than enough reasons to use Twitter social media for marketing. As you begin to use Twitter for marketing, there are certain tips you should know, or may need to adopt in order to help you reach your target audience and meet your desired objective, as we shall be discussing in the section below.
Twitter social Media Marketing | Tips to use Twitter for Marketing
- Make your Twitter profile brand-centric
Your Twitter profile should be able to tell the basic description of your company in just a simple glance because your Twitter profile is the first place potential customers will visit to have an idea about your company.
Your Twitter profile comprises your handle, header, profile picture, bio, website URL and birthday of your company. All these should be built around the description of your company to give your brand a unique profile.
- Create a Twitter list
Twitter lists are useful when it comes to organizing groups that are relevant to your business, this way, you get to follow up on their tweets and updates when they make a post.
- Advertise through Twitter
Placing business ads through Twitter is another way to get your company’s name to grow fast on the platform. The use of ads help you reach out to target audience, generate more lead and help drive in traffic to your website, which is another way of boosting your numbers, both customer-wise and financially.
Another good tip I’ll like to share with you guys that’ll help boost your Twitter influence business wise is hosting Twitter chats. You can host a business Twitter chat to discuss a topic, engage your followers, seek your audience opinion, and in so doing, creating a sense of community between you and your whole audience.