Instagram Followers Stats– Instagram followers statistics is one of the keys to success when it comes to growing your business on the Instagram platform. Regardless of whether you’re just developing a new Instagram account or you’ve already been driving business communication on Instagram for some time, sooner or later you’ll discover that just staying active is not enough to grow your results effectively. At this point, you’ll start to look for ways to grow your Instagram followers stats.
Instagram has been able to maintain its user base fairly consistently over the last year. The percentage of U.S. adults who use Instagram rose from 35% to 37% and the active reported users have held steady around a billion people.
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Instagram And Brands Usage
Instagram has become known as an ideal fit for eCommerce marketing, the platform is often used as the discovery portion of the sales funny. About 80% of Instagram users discover new products and services on the Instagram platform brands use Instagram for;
- Advertising their products: by the end of 2020 Instagram ad revenue is projected to beat 30% of the entire company’s ad revenue. Because of increased engagement with stories, advertisers are spending more money on Instagram. Compared to Facebook, ad spending on the Instagram platform is 23% higher, according to an interesting study.
Instagram Follower Growth
Instagram follower growth is a sign that people like your posts and are prepared to share your pictures and videos with their friends. However, not all follower growth is good. Too many Instagrammers operate fake or useless accounts and it is better not to have these people as followers.
Therefore, it helps to track your Instagram follower growth, to ensure that your account is operating normally. The best way to gain followers who will help you meet your goals is to operate your account normally. This means that you need to follow all the good practices of running an Instagram account.
Instagram Followers Statistics
If you only want followers who will engage with your posts, you want to comment on or share your posts, of course, your followers are not going to engage with each of your posts. Indeed, the Instagram algorithm will only show your posts go a percentage of your followers depending on how positively they rate your posts.
However, the size of your Instagram account has a huge pacey on your engagement rates. The more followers you have, the lower your engagement rate is likely to be even if you target quality followers.
According to scrunch, the standard guideline for Instagram engagements is:
- 1% — low engagement rate.
- 1%-3.5% — average /good to engagement rate.
- 3.5%-6% — high engagement rate.
- Above 6% — very high engagement rate.
It is essential for a lot of regular Instagram users, instabloggers, and business account owners to check their stats quite often. The main reason is to understand your audience.